Framework Program – Blueberry Conference 2026 #ShelfLife

The 14th edition of the International Blueberry Conference is ahead of us – one of the most important events for the blueberry industry in Poland and Europe. This year’s conference will take place in a two-day format, combining theoretical knowledge with practical experience. The conference session (March 5) will focus on the latest trends in blueberry cultivation, market changes, and key challenges facing the industry in the coming years. The outdoor field session (March 6) will provide participants with the opportunity to gain practical, hands-on knowledge directly in the field. For […]

Commercial Breeding Consortium Announces New Premium Blueberry Variety: Highland Charm

Dundee, Scotland – [15.09.2025] – A major international breeding consortium is proud to announce the commercial launch of a brand-new blueberry variety: Highland Charm. The cultivar, emerging from a decade of intensive breeding led by The James Hutton Institute in Scotland alongside global partners in the Netherlands (Schrijnwerkers Plants BV), Ukraine (Dolyna-Agro), Australia (Perfection Fresh), and Chile (Grupo Hijuelas), marks a milestone as the first Northern Highbush cultivar from the Scottish-based programme.

Fall Creek® and SEKOYA® in the Netherlands: Innovative Blueberries for Future Generations

In mid-July, the picturesque grounds of Fall Creek®’s nursery and demonstration fields in Meterik, the Netherlands, became the focal point of a major European discussion on the future of blueberry cultivation. On July 15–16, 2025, the Field + Forum event, jointly organized by Fall Creek® and SEKOYA®, brought together hundreds of participants from across the EMEA region – including growers, buyers, retail representatives, scientists, and technical advisors.

Regenerating a Blueberry Plantation After Hail Damage: Step-by-Step Actions

Hailstorms occurring during the critical stages of fruit development are not just a mechanical injury for plants; they trigger severe physiological stress that initiates a cascade of defense and metabolic responses. Damage to leaves, shoots, and fruit represents not only an immediate loss of yield but also a significant long-term risk to overall plant vitality, especially when it comes to preparing for the following season.

What are the benefits of attending The International Blueberry Conference 2025?

This year, on March 6 and 7, the 13th edition of the International Blueberry Conference will be held. The event brings together blueberry growers from Poland, Europe and even more distant countries around the world. This conference, considered the most important in the blueberry industry, is an excellent opportunity to establish new contacts, hold B2B meetings and gain the latest knowledge about blueberry cultivation.

Framework program of the International Blueberry Conference – March 6-7, 2025

The next edition of the International Blueberry Conference 2025 is ahead of. The market demands increasingly better quality blueberries, especially in the context of developing export markets. The program includes many interesting lectures devoted to new agrotechnical solutions facilitating the production of the highest quality fruit.

Blueberry in Fall Creek 2024. Production, and Marketing Challenges and Opportunities

One year more, Fall Creek celebrated the High Chill Field + Forum in Meterik (The Netherlands). This event gathered agricultural producers, marketing experts, and industry leaders to explore the complexities and opportunities in high chill crop production, with a special focus this year on blueberry segmentation.

Another Fall Creek nursery will be established in Romania. 50 ha to be developed.

Fall Creek is excited to announce the acquisition of a 50-hectare land parcel in Moara Vlasiei (Romania) from Portland Trust, a prominent real estate developer. This landmark transaction signifies a pivotal moment in Fall Creek’s growth strategy within the European market.

What should you invest in on a blueberry farm?

Investments mean development, provided that they are directed towards the right goals. In Poland, we have over 8,000 farms where blueberries are grown. In order for the production of this fruit to remain profitable, actions should be taken to improve yields, provide better product quality and harvesting efficiency. This will be discussed during the 12th International Blueberry Conference.

Blueberry market. Challenges for the industry.

Blueberry production around the world is constantly growing. According to the forecasts of the International Blueberry Organization, in 2030 the entire industry production will grow from 2 million tons per year to 3 million tons of blueberries harvested around the world. Will blueberries become the most popular fruit around the world at this time? Achieving such result will be a challenge for the entire industry.

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